I know that I predicted this in the comment section of someone's blog (Jason Cherniak's I think or maybe BCTO's) but I want to also go on record as saying that some negative advertising does work.
In order to work it has to be well done and resonate with the viewer, the CPC's ads were poorly done and clearly didn't resonate. I would rather see the level of politcal debate in this country rise above the negative advertisement but I don't think it ever will because they work sometimes and also because sometimes they are needed to counter false claims by a politician or political party.
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